II. TMA Topic and requirements
The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally.
1. Essay Paper (700 words)
Your answer should be in the form of an essay. The essay should be well organized
Organization about (the Savola group) company
1. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material.
1. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material.
1. Discuss the post COVID-19 challenges and opportunities for the organization.
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