Once you conclude your analysis, if you find that the stock is overvalued, you will not recommend the
investment. Conversely, if you find that the stock is undervalued, you will provide a positive
You should base your analysis on the two methods you are most acquainted with (DDM, PE).
– You should include a qualitative analysis where you detail the reasons supporting your chosen
super-normal growth rate. You should also justify your chosen time-horizon of this super-
normal growth stage of the business cycle of the firm (how long the firm will grow at this
super normal rate before using the long term growth rate)
– The qualitative analysis must be at least 2 pages (single-spaced and typed), you should
comment on all of the parameters in the Excel sheet Assumptions.
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