**** WEEK 6 DISCUSSION QUESTION *****
In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.
***** WEEK 7 DISCUSSION QUESTION *******
Think about your last trip to your favorite store. Recall something that caught your eyethe front entrance from the street, a display rack inside, a sign on the wall, etc. Provide a summary of the following:
- What products are offered by the store you previously visited and why do you like shopping there?
- What decisions did the store make regarding one or more of the 4 P’s of marketing (product, place, promotion, or price)?
- How do the 4 P’s work together to keep you coming back again and again?
****** WEEK 8 DISCUSSION QUESTION *****
Find an article discussing the key characteristics of a successful manager. Post a link to the article in the discussion thread and provide a summary of the following:
- What is the role and background of the author of the article?
- What are the key characteristics of a successful manager detailed in the article?
- What are your thoughts on these characteristics?
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