• Prepare IFE and Financial Ratios for the Coca-Cola Company. For the Financial Ratios make sure to use the Coca-Cola revenue statement and balance sheet. There are additional resources found in Table 4-8, find as many Coca-Cola financial ratios as possible. Record your sources.
    • What strategies do you think would allow Coca-Cola to capitalize on its major strengths?
    • What strategies would allow Coca-Cola to improve on its major weaknesses?

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