Why is this principle the 10,000-pound gorilla of financial reporting? Why is it so difficult to use this principle with 100% accuracy? Why does the matching principle mean that it takes longer, and in some cases much longer to close the business books? What happens when the principle is not properly used? What would happen if we didn’t match properly in this accounting period and in the next one? What are examples that some management might want you to do that would violate the matching principle? 

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