Chapter 11 describes the role of culture in the implementation of strategy. The text uses organizational design of large companies such as Google, Wells Fargo, WalMart, Zappos, and 3M in its effort to discuss structure, culture, and control. Rothaermel (2021) states that “an organization’s culture can be one of its strongest assets, but also its greatest liability” (p. 419). Whether you work for a large corporation or a small family owned business, consider an employment experience of your own or someone you have observed closely (e.g. family member). Describe to the best of your ability the values, norms, and artifacts of the organization.
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